ForeverRed Identity - Adair Creative Group

Powered by students. Fueled by passion.

Students Acquiring Knowledge through Enterprise (SAKE) is a unique organization at the University of Arkansas. It is a gift and apparel company run entirely by business students at the U of A. The organization’s naming and branding had been inconsistent for years, so we partnered with them to solidify their brand, messaging, and image. 

This project began with extensive research - including interviews, web-based questionnaires, and a focus group. Through this research, we arrived at the brand name ForeverRed, along with a tagline, concise messaging, visual standards, and a new logo.