Adair Creative Group

Bentonville Public Library Website

January 16, 2012 | By David Adair | 0 Comments

Last week we launched a new website for the Bentonville Public Library. The library is one of the major institutions and destinations here in Downtown Bentonville, and we are honored to have partnered with them on this project.

Despite all of the library’s helpful programs and beautiful facilities, their previous website was sorely lacking. Our goals for the new site were many:

• represent the quality of the library
• showcase their many services and programs
• provide a portal into their comprehensive online research options
• make the content-heavy website clearly organized and easy to navigate

Tusk & Trotter Mixed Media

January 02, 2012 | By David Adair | 0 Comments

One of our most enjoyable projects from 2011 was a comprehensive mixed media campaign for Tusk & Trotter American Brasserie. Tusk & Trotter is a new gastropub that opened up just around the corner from our office in downtown Bentonville.

We started by assisting the restaurant in establishing their identity, including imagery and voice. The identity features bold and retro typographic elements that compliment the fun and sometimes tongue-in-cheek voice. We’ve applied that identity to just about anything you can think of — menus, kid’s menu, environmental graphics, website, coasters, print/web/outdoor ads, collateral materials, apparel, mugs, product photography, food labels, and more.

Here’s a sampling of our work for Tusk & Trotter.