We have long advised our clients to keep their website content brief and to the point. Utilizing bulleted and numbered lists, call-out quotes, and highlighted pieces of content will help the user easily see and digest the most important pieces of information on a given web page.
We have taken this train of thought to a new level with the new website for NWA Healthy Marriages. On their homepage and second level pages, we have included a series of videos featuring two hosts standing full-body on the website. The video serves as a way to introduce the user to the organization and their passion for healthy marriages in Northwest Arkansas. It also allows the user to pick up the most important pieces of information without having to read a word.
You can check it out at www.nwamarriages.com.Read the full post