Adair Creative Group

Announcing Our New Website

April 30, 2012 | By David Adair | 3 Comments

It appears you have found our new website. Welcome.

For some time now, a new website has been on our ToDo list, but sadly, it had been sitting quietly at the bottom of that list. As one month turned to the next, I grew increasingly embarrassed when someone told me that he had visited our website. There was nothing terribly wrong with our previous site, but we all knew it was not the best representation of Adair Creative.

So with our 5^th anniversary approaching, we used this as motivation to bring our new site to the surface. It has truly been a team effort to pull together the concepts, design, writing, imagery, and development work required, even for a simple site like this. I offer a sincere thanks to my team for their hard work in making us look good.

The main purpose of this website is to display samples of the work we have created over the past 5 years. It is one thing to say what we do, and it’s another thing to show what we do. On every website we design, we start with the most important page – the homepage. On this project, we also started with the most important page. But in this case, that was the Our Work page. As we neared time to launch, we still had not designed a homepage, and none of us could come up with much of an argument for even having a homepage.

So we made the decision that no homepage was needed. When you visit adaircreative.com, you’ll be taken directly to the most important page – Our Work. We hope you’ll grab a cup of coffee and have a look around. Enjoy.