Adair Creative Group

Flower by Drew Barrymore

January 21, 2013 | By David Adair | 0 Comments

Last week we launched a website for Flower, a new line of cosmetics by Drew Barrymore. You can check it out at www.flowerbeauty.com. 

Flower is unique in the world of cosmetics. It uses the same prestige formulas you find in high end department store cosmetics, but the Flower face, eye, lip and nail products are available at mass market prices exclusively at Walmart.

At the beginning of this project, we knew that a beauty product with beautiful packaging deserved a beautiful website. Our brainstorming lead to a parallax concept, where the user can get to all of the website content without ever leaving the main page. The approach created a simple yet elegant user experience, where the website user can simply scroll from one section to the next, while individual products rotate in and out from the right.

New Video for JBU Degree Completion

December 10, 2012 | By David Adair | 0 Comments

Here is a 30-second TV spot we just released for the John Brown University Degree Completion Program. The spot encourages adults to finish their college degree at JBU, rather than continue to be bogged down by the normal responsibilities in life.

We were privileged to collaborate with the amazingly talented Luke Flowers for illustration and Nathan McKee for original music.

Adair Creative Opens Video Division

September 04, 2012 | By David Adair | 7 Comments

The landscape for a digital company is always changing. Over the past 10 years, I’ve watched firsthand as the distinct mediums of TV and the Internet have converged. The line between these mediums is blurrier today than it has ever been. Just a few years ago, the only option for consuming video content was on TV’s or at theaters. Today, people consume video online at an increasing rate, while watching video on the go via phones and tablets. And this is just the beginning.

Announcing Our New Website

April 30, 2012 | By David Adair | 2 Comments

It appears you have found our new website. Welcome.

For some time now, a new website has been on our ToDo list, but sadly, it had been sitting quietly at the bottom of that list. As one month turned to the next, I grew increasingly embarrassed when someone told me that he had visited our website. There was nothing terribly wrong with our previous site, but we all knew it was not the best representation of Adair Creative.

Five Years of Extraordinary Clients

April 27, 2012 | By David Adair | 1 Comments

Anyone in my position would be wise to tell you how fond he is of his clients, but I can truly tell you that I LOVE our clients.

As I think back over five years of client relationships, I see entrepreneurs and start-ups, ministries, non-profits, educational institutions, and more. So many of our clients are truly impacting the world in positive ways. This inspires me.

With each new client, it’s a chance to learn about a new industry, target a new audience, and solve for a new set of challenges. Because of this, I arrive at work every morning with energy and excitement for the day ahead.

When I think of our clients…

Bentonville Public Library Website

January 16, 2012 | By David Adair | 0 Comments

Last week we launched a new website for the Bentonville Public Library. The library is one of the major institutions and destinations here in Downtown Bentonville, and we are honored to have partnered with them on this project.

Despite all of the library’s helpful programs and beautiful facilities, their previous website was sorely lacking. Our goals for the new site were many:

• represent the quality of the library
• showcase their many services and programs
• provide a portal into their comprehensive online research options
• make the content-heavy website clearly organized and easy to navigate

Tusk & Trotter Mixed Media

January 02, 2012 | By David Adair | 0 Comments

One of our most enjoyable projects from 2011 was a comprehensive mixed media campaign for Tusk & Trotter American Brasserie. Tusk & Trotter is a new gastropub that opened up just around the corner from our office in downtown Bentonville.

We started by assisting the restaurant in establishing their identity, including imagery and voice. The identity features bold and retro typographic elements that compliment the fun and sometimes tongue-in-cheek voice. We’ve applied that identity to just about anything you can think of — menus, kid’s menu, environmental graphics, website, coasters, print/web/outdoor ads, collateral materials, apparel, mugs, product photography, food labels, and more.

Here’s a sampling of our work for Tusk & Trotter.

A Christmas Puzzle from Adair Creative

December 22, 2011 | By David Adair | 0 Comments

Job Opening: Web Developer

September 21, 2011 | By David Adair | 0 Comments

Adair Creative Group seeks a web developer who will bring a high level of quality, consistency, and efficiency to web development and programming. The web developer will be looked to as a leader and expert on all items related to web development, and he/she is expected to deliver fully functional website and mobile solutions that meet and exceed project goals and client expectations.

Catching Up and Some Recent Work

June 30, 2011 | By David Adair | 0 Comments

I’ve been way to quiet on our blog of late, but that’s certainly not an indication that nothing has been happening in the world of Adair Creative. Quite the opposite actually…here are the highlights from the past few months.

• At the beginning of May we added Nathan Brauer to our team. Nathan is a skilled web developer, and he works for us from San Francisco, CA. Nathan spent the month May with us here in Bentonville, but he’s back with his family now and will work from San Fran going forward.
• In addition to working on many ongoing accounts, we’ve taken on several new clients, including: MerchantView, Tusk & Trotter American Brasserie, Robinson Avenue Church of Christ, ForeverRed, the Kester Group, Highline Technical Innovations, the Bentonville Running Festival, and Blessings Unlimited (a subsidiary of DaySpring). I’m excited to show off some of this new work in the coming months.
• We continue to work on a little bit of everything – print design, logo and identity development, website design, mobile development, email campaigns, web application development, search engine optimization, packaging, and more.

Here’s a look at a few of our recent projects.